USA plus-size women’s apparel brand, Roman’s Rebrands to Showcase Trend-Setting Fashions
An article by Sarah
Posted January 19, 2011 
Roaman’s, a Redcats USA plus-size women’s apparel brand and fashion leader in the plus-size market, announced today the launch of its “All About You…All About Savings” campaign featuring a new look that showcases feminine to glam at affordable prices.
Roaman’s style, expert fit and unbeatable values have not changed, but the brand’s new logo and more modern assortment of trend-setting fashions help prove this well-known women’s brand is finding opportunities to connect with its customers and appeal to a broader audience.
As part of the transformation, Roaman’s will introduce plus-size models in its catalogs and online, as well as fresh creative including backgrounds, hair and makeup, and poses. In addition, Roaman’s product quality has improved through fit, fabric, workmanship and details, all at the same reasonable prices customers have come to expect.
“We want to be the fashion magazine and website that women go to for must-have products, styling tips and fashion advice,” said Blanca Vera, SVP, General Brand Manager for Roaman’s. “Customers will still find all of their favorites, along with a selection of new styles from dressy to casual that fit every woman’s lifestyle.”
To help celebrate its new image, Roaman’s is offering 30% off one item to customers who place a web order using coupon code RD31446 (valid through 2/14/11).
A plus-size fashion leader for more than 100 years, Roaman’s was created for the woman who appreciates style and true value. Roaman’s®offers glamorous dresses and outerwear, classy suits, great denim looks, casual options and fabulous shoes. The brand also provides romantic intimate apparel from its exclusive Comfort Choice collection. Sizes range from 14W to 34W (women’s, petite and tall), bras to size 56J and shoes to 14WW.
Visit Roamans.com or call 800-436-0800 anytime 24/7 to place an order.
For additional information, please visit: Roamans.com, or connect via Roaman’s Facebook and Twitter pages. You can also find Roaman’s fashions on the web’s only plus-size shopping mall at OneStopPlus.com.
