Home & Lifestyle Brand, Launches Plus Size Product Line

BrylaneHome®, a leading home and lifestyles brand in the USA, announced the launch of a new product line – Plus Size Living – designed to further enhance the quality of life for its plus size customers.

“Based on feedback from our customers, as well as positive response to an initial test at the end of last year, we knew we had created a successful and much needed product line. This is an under-served market and we have the expertise and know-how to fill this niche and provide a service to our plus size customers.” said Kevin McGrain, SVP and General Brand Manager for BrylaneHome.

The Plus Size Living product line specializes in unique, “hard-to-find” products at affordable prices that improves the overall lifestyle and adds comfort to consumer’s day-to-day life. The initial merchandise offering is targeted in four distinct categories: Outdoors (chairs, step stools, beach set, umbrella); Healthy Living (exercise items, health monitors, personal care products); Indoors (chairs, bath products, sleep aids); and Accessories (seat belt extenders, hangars, travel products).

With more than 100 years of plus size expertise, Redcats USA capitalized on its understanding of the plus size customer and seized an opportunity to better serve its loyal customer base by developing this new product line.

Check out Plus Size Living at BrylaneHome.com, KingSizeDirect.com or OneStopPlus.com.
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