DKNY Launches Plus Size Collection in the USA
An article by Sarah
Posted September 22, 2010 
I noticed on Marie Claire US today that their plus size writer, Ashley Falcon has reported that DKNY has launched a plus size line that goes beyond expectations;
“I recently got an exclusive sneak peek of the new plus-size line from DKNY Jeans, a brand long synonymous with city chic. The line, which runs from size 14 to 28, is available at Lane Bryant and zappos.com.
Unlike other brands, which often treat their size-14-and-up customers like a pair of last season’s harem pants, DKNY Jeans has thoroughly researched how to design for a voluptuous physique. No droopy armholes thanks to extra, fit-enhancing stitching you wouldn’t typically find on cheaper plus-size blouses. The denim is thick and sturdy and boasts a durable stretch that will retain its shape even after several washes and the inevitable “chub rub”.
One of my biggest gripes about plus-size trousers (aside from camel toe and the mom-jean effect): side seams that zigzag up my leg — the inadvertent result of spandex struggling to contain a sizable thigh or calf. How’s this for clever: DKNY Jeans moved those side seams forward, a subtle trick that yields a super-slimming straight leg line.
“We won’t sacrifice a sexy, fashionable fit for anything,” promises Penelope Chan-Jansens, VP of design for the new plus-size line, which is crammed with the same on-trend pieces you’d find on DKNY Jeans’ so-called straight-size racks. For fall, that means military-inspired looks. Seriously, could anything be cooler this season than an army-green shirtdress paired with boots? Also worth checking out: a cuffed khaki pant that you’ll literally live in all weekend. A particular favorite of mine is a killer sequined T-shirt, available in both black and blue. These are my mainstays — versatile, well-made, affordable pieces that help me transition effortlessly from a daylong photo shoot to a chic industry cocktail party.”
Sounds promising doesn’t it! I wonder if other brands will take note and realise that clothes need to be adapted for shape not just size. Don’t forget to take a look at Ashley’s article.
