Beth Ditto designs plus size collection for Evans

Following in the footsteps of the likes of Kate Moss and Pixie Geldof, The Gossip star Beth Ditto is soon to launch her very own clothing line for Evans – will her style work for you?

We only ask because lets be honest, Beth isn’t the obvious choice to launch a fashion range, having never really been celebrated for her style choices, yet people are excited about her designer debut.

“Everyone at Evans is really excited and so is Beth”

said an Evans spokesperson, and it seems that hopes are high that this won’t just be a one-off collaboration.

Beth’s naked debut on the cover of Love magazine has been proclaimed a huge success, shifting all 65,000 copies on sale. Again it’s the decision to go against the perceived norm of what’s fashionable or stylish. Why shouldn’t a big girl go naked, or indeed design a fashion range for larger ladies?

Kate Moss may be the conventional definition of fashion, and her collections have proved a success for Topshop, but would she do as well designing a range for plus size customers? I think the answer would be NO!

Expect to see Beth’s designs from July, promising to add a touch of glam rock to the brand’s conservative appeal, the collection has a strong Eighties feel and will consist of clothing, accessories and shoes.

Casual and formal pieces feature embellished graphic designs, while oversized knitwear, draped jersey tops and dresses are inspired by vintage pieces sourced by Ditto, who worked closely with Evans head of design, Lisa Marie Peacock, in developing the range, which, come the summer, is sure to be a hit.

Let us know what you think. We will follow the launch and let you know all the details as we hear of them.

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