Anna Scholz launches new online shop!
An article by Sarah
Posted April 6, 2009 
Anna Scholz has launched her new look, fresh and stylish transactional website so we can enjoy her style more!
Anna’s website now has a fully functioning shopping facility so we can all buy into her style no matter where we are in Europe. Fantastic! The site also boasts a new look itself, with clean and funky styling.
The “About Anna” page allows shoppers to learn about Anna’s life, her design inspirations, and her favourite pieces in the collection. They also can read her personal blog and find out the latest on the busy designer and her studio. Other valuable features on the site include a trend discussion and a “Complete the Look” service which offers suggestions as to which garments complement each other for the perfect plus size look.
The key is in the detail
The Spring Summer 09 collection features all the easy glamour and effortless sex appeal that fans have come to expect from Anna Scholz’s plus size designs. As ever, prints and colour abound in the new collection. Giant chrysanthemums run riot on a hot pink ground. An ethnic-flavoured floral print in muted gold overlay makes for sophisticated boho looks. The “Tropical” and “Blue Swirl” prints on smooth silk and silk satin fabric are right in step with the bright, graphic prints gracing this season’s catwalks.
Her fabulous, flirty designer dresses are in full bloom this season. Wrap dresses in hot new prints are embellished with sequins for a touch of old Hollywood glamour. Bandeau-topped silk maxi dresses impart the grace of a Greek goddess. The bold orange and black floral printed viscose jersey knot front maxi dress combines the comfort of a t-shirt with the elegance of a more formal piece. Other new styles for sizes 12-28 include a sexy-but-sweet cotton sundress with shell shaped cut-outs and vampy halterneck dresses.
Anna’s reinvented classics add polish and pizzazz to any warm weather wardrobe. A pink and black modernist print gives an edge to summery linen staples. A 60s inspired metallic print on heavy cotton punches up a classic summer dress and jests with the structured lines of a trench coat. Sophisticated tailoring pieces go glam with a metallic shimmer.
Attention to detail and the perfect fit are always a priority with Anna. Her empire waist and wrap dresses slenderize the plus size figure and emphasize the waist. Knot fronts, cross fronts, and lowered necklines flatter the bust. Expertly placed ruching or gathering details hug and compliment curves. Sheer sleeves or bare shoulders allow just the right amount of reveal and conceal. Anna always incorporates these flattering “tricks” into sexy, contemporary plus size fashions.
What is Anna up to?
There has been much media buzz about Anna lately. She was interviewed in the Drapers Record. Her plus size fashions also will be featured in a make-over in an upcoming episode of Gok’s Fashion Fix with top fashion guru, Gok Wan. Further, Anna’s tropical print silk shirred sundress will appear in one of the iconic underwater photos of acclaimed photographer Candice Farmer, who has snapped celebs from Keira Knightly to Lily Cole.
