Plus Size Retailer, Toula Debuts Fall 2010 Collaboration With Saks Fifth Avenue
An article by Sarah
Posted July 28, 2010 
Women’s apparel manufacturer Toula will debut Fall 2010 at retailer Saks Fifth Avenue with an exclusive collection sold through their New York flagship store on Fifth Avenue.
“We’re excited to expand our reach through this partnership and reach a much larger, cosmopolitan audience,” explained Steven Wang, co-owner of the label. “Toula has been available for decades at smaller boutiques, but this distinctive line sold at Saks will reachan entirely new market.”
Saks’ line will be available in plus sizes (14-24), a niche Toula has perfected through years of experience in outfitting plus size women. Forgiving wool and rayon fiber blends lend themselves to curvier women’s shapes and can even be blocked up or down a size to accommodate body fluctuations. The pieces enhance a woman’s natural silhouette with flattering cuts and elegant, understated detailing. The wrinkle-resistant fabrics are ideal for the traveling professional woman with refined taste.
The collection is comprised of separates that can be combined to create complete looks and priced at $1200 to $1600 for an ensemble.Toula has designed and produced versatile and timeless women’s knitwear since 1986. Each collection provides ideal ingredients for a distinct and unforgettable look. With the wardrobe building concept in mind Toula offers women value that allows the silhouettes tobe worn season after season.
Toula knits are sewn with the richest fabrics that are tasteful and accentuate the positive features of any figure.What began as a one-room factory in the home of owners Eddie and Ming Wang has grown into a successful family business, now run by their son Steven Wang. Toula has stayed true to its original mission of creating practical and sophisticated clothing. With the majority of fashion designers not making clothes for everyday people, Toula focuses on mature, professional women and has prospered as a result.
