New Fashion Plus Size Clothing Collection to Launch September 25, 2009

Plusologie is excited to introduce the beautiful Autumn 2009 collection, celebrating classic silhouettes, enhanced feminine touches, a relaxed blend of cool & warm colors with the brands signature focus on serving up a great dose of romantic pieces that are easy to wear and fitted for the many plus size women to make being pretty and feminine effortless.

The atmosphere of the new Plusologie collection is easy going without sacrificing the feminine detailing that quickly distinguished girls from boys long ago when women were encouraged to elude a demure sexiness. Cool dark denim dresses are elevated with warm shades of yellow, soft rose-colored pinks, and classic whites.  Fabrics are purposely minimized to breathable cottons, denim, linens and metallic silver and gold thread accents.  The collections basic dresses are easily layered for multiple looks that are versatile from day to night making the Plusologie brand timeless must-have pieces. The playfully designed collection of pretty, comfortable, and neat elements make up the majority of Plusologie’s AW09 statement pieces giving the plus-size woman a new lease on life.

Belled sleeves, purposefully placed bows, & volume are historically details that plus size women have been told to avoid but Plusologie, through studying the beautiful, confident, curvy woman, has strategically made these once avoided femininely styled details work!  They’ve added frills to everyday classic pieces resulting in clever detailing that will no doubt add to the plus size women’s apparel options.

There are two staple characteristics that make Plusologie different from their competitors.  One is that there are no limits as to where and when the brand can be worn.  You can take one of Plusologie’s pieces, wear it to run errands or to a picnic with a pair of sneakers but then take that same piece, where it to work or style it up with a beautiful chunky necklace and heels to be worn to parties, casual weddings or dare I say it….a date.  News flash…yes, plus size women date and want to feel attractive, pretty, feminine, and romantic.  Secondly, the majority of Plusologie’s pieces are limited editions which mean that you are less likely to walk into a room and find the same piece on another plus-size woman, a nightmare story heard about one too many times from many plus-size women sporting looks from some of their competitors.  The added limited addition feature will keep the Plusologie collection fresh and give an added excitement for plus-size women shopping and wanting to snag the next great piece before their girlfriend can get their hands on it.

The Plusologie Story
The Plusologie Autumn 2009 collection will mark the first launch of this new plus-size apparel brand.  Plusologie is a family owned business and will officially launch on September 25, 2009.  The concept of the company has been a work in process since 2002.  That’s right, 2002.  They have done the research and have known through research and personal experience for years that this was a great move but like most, fear of not having enough money to bring the concept into fruition prolonged their official launch.  The idea for Plusologie came about because of their love for various stores where they couldn’t buy a thing that would fit but a candle and maybe a piece of jewelry, yet were and still are in love with their styles and have found that they’re not the only one.  It’s the perfect name; the term Plus representing Plus sizes and the term Anthropology being the study of human beings, everywhere and throughout time grouped to create Plusologie, the study of plus size women and apparel everywhere and throughout time.  The Plusologie brand has an opportunity to change lives, and the world is just waiting on them.

So visit the site on its launch at www.plusologie.com!