Fabulous Magazine Joins Ultimo Lingerie to Make over 14 ‘Real’ Women
An article by Sarah
Posted July 12, 2010 
Read below what Fabulous magazine had to say about the make-over and the motivation behind using ‘real’ women in Ultimo’s new campaign.
“When Ultimo lingerie founder Michelle Mone launched a new range of couture frocks, she wanted 14 ‘real’ women to advertise them. We treated a select few of them to an A-list transformation…
Taking over the first floor of a central London townhouse, a team of make-up artists, hairdressers and stylists is in full swing, getting the models camera-ready. This is a fashion shoot with a difference: today’s models are real women, with real bodies. Aged 20-53, they range from size 8-16 and they all celebrate their shape. The idea is down to Michelle Mone, 38, mum and self-made millionaire, thanks to her successful Ultimo lingerie range.
“We’ve always used celebrities in our campaigns,” she says. “But I get thousands of letters from ladies asking why we don’t use them. And I’m a size 12, with hips, boobs and a bum. I thought: ‘Why not?’”
When Michelle announced this on Facebook in May, she was inundated with applications. She says: “It was hard to select 14 women, but they represent what it is to be ‘real’. They prove you don’t have to be 18 and a size 6 to look glam.” Meet five of the women reshaping our views on body image.”
To view the transformations and read more about the individuals that took part and their opinion on bodies and confidence visit their website.
