Anna Scholz Autumn-Winter 09 Wonderland Collection Debuts on Web Shop
An article by Sarah
Posted August 4, 2009 
Popular plus size designer, Anna Scholz has dubbed her latest collection “Wonderland” due to its fantastical prints and colours. In addition, multiple worlds and eras commingle in the collection, lending it a sense of playfulness and possibility.
This collection’s prints conjure computer game landscapes and technicolour, otherworldy gardens. Jungle cat prints romp alongside geometric graphics. Blocks of bold brights buttress cosmic swirls.
Past and future also mingle in Anna’s plus size designs which often combine retro details in fresh new silhouettes. A swingy 50s style coat is modernized with a bold black and white Pac-Man print. Her 70s style maxi dress with wide pointed collar is updated and fresh in an earth tone mosaic print. Such re-imagined classics further evoke magical “Wonderland” themes of exploring new terrain or slipping through a portal into a bygone era.
The first instalment of Autumn-Winter ’09 pieces on the web shop are indeed colour-driven and bold as well as featuring all the easy glamour and effortless sex appeal that fans have come to expect from Anna Scholz’s plus size fashions.
Anna’s new mosaic print on buttery soft silk is a study in understated cool. The earth tones of the print exude a subtle, low-key glamour in the form of a silk wrap maxi dress and in the clean, straight lines of a shorter kaftan dress. A swingy 50s jacket in the black and white Pac-Man print puts a grown-up spin on the current rage for computer graphic patterns. Warm autumnal yellow, red, taupe and beige swirl in large geometric shapes on the roomy but feminine hip-length body of Anna’s silk satin sequin kaftan. Her black and white leopard print silk satin pieces with gunmetal sequins impart a cool prowess. The bell-sleeved dress is dappled with a rich, jewel-toned ripple print that adds shimmer and movement to this flirty piece.
For casual but sharp plus size looks, the new collection’s comfortable knit staples with plenty of feminine sass are not to be missed. Indeed the season’s colour blocking trend is brought to justice in alternating blocks of hot pink and black on Anna’s supple viscose jersey belted dress. Black zigzag stripes add a jolt to the sleeves of a flattering wine-coloured wrap dress. Yummy cotton cashmere pieces will be cozy all season long. And adorable tiger and French bulldog graphics on chic slash neck Ts are funky layering pieces.
The Perfect Plus Size Look
The use of luxury fabrics and cut to create an elongated elegant silhouette is a hallmark of Anna’s plus size designs and curvy women’s clothing. Sumptuous double silk caresses the skin. Printed viscose jersey pieces have a surprisingly weighty, expensive look and feel. Just a touch of stretch gives movement and structure to classic tailoring pieces.
Attention to detail and the perfect fit are always a priority with Anna; herself a former plus size model. The empire waist and wrap style of the new silk mosaic maxi dress slenderizes the plus size figure. The cross front and gathered empire waist band of the new ripple print dress flatter the bust and waist. Ruching down one side of the side-gathered dress play up curves and give the dress texture without looking bulky. Anna always incorporates these flattering “tricks” into sexy, contemporary plus size womenswear.
In a July 1, 2009 Daily Telegraph article, Anna described the ethos behind her designs as “celebratory rather than apologetic.” Her style is “sexy, funky and directional,” Anna told reporter Bronwyn Cosgrave. She always designs a fashionable collection first and then scales it to a size 12-28 figure. “We are not scared of strapless. … Our necklines plunge. And we are not worried about showing off curves. Or a big leg. We don’t cut broader for a bigger bottom. We cut to achieve a slimline look rather than a boxy silhouette.”
So step through the looking glass and enter a Wonderland of plus size fashions with Anna Scholz’s Autumn-Winter ’09 collection. New pieces will be introduced to the web shop at http://www.annascholz.com each week over the next couple months.
