Simply Be to launch in the US!
Home-shopping giant N Brown has set its sights on the US to launch its plus-size womenswear brand Simply Be next year!
N Brown, which has already tested the waters overseas with the launch of Simply Be in Germany, said it was in the process of a feasibility study of the US market ahead of a planned launch in 2010.
N Brown chief executive Alan White told Drapers: “We launched Simply Be in Germany because we felt there was a gap in the market with clothing for larger-sized women in their 30s, and from what we’ve seen so far it’s not a well-served niche in the US either. We’re doing the ground work at the moment, along with a feasibility study in the US. Businesses like Boden have done well out there.”
White added that the US was a huge market with a sophisticated home-shopping customer, offering huge potential. He said the performance of Simply Be in Germany, which launched in February, was “so far so good” and that the group would ramp up marketing in the country this autumn.
Tags: plus size fashion, simply be
