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Essentials Magazine pledges the use of ‘Real Women’

September 1st, 2010

The Mail Online has reported that Essentials magazine will ban models, celebrities and air-brushing from its covers and use ‘real women’ instead.

“The upmarket monthly publication, has pledged to only use real women as cover stars. Many feel the constant barrage of re-touched famous faces and size zero models in magazines is damaging and distorting women’s body image and fuelling the rise of eating disorders.”

This is a UK first, American and Australian glossies have already pledged the change or featured ‘real’ women but the UK has been reluctant to take on board the effects images have on men and women. Read more on the story here.

Is this a step in the right direction? Will this really help make a difference to the rest of the fashion industry or do we need to be targeting a younger audience too? If you believe unrealistic imagery should be abolished in favour for body and beauty diversity then please sign the Real Bodies Unite petition.

Behind the Scenes Crystal Renn for Evans

September 1st, 2010

As I was searching the web for some inspiring fashion finds and news, I came across behind the scenes photographs of Crystal Renn at her Evans photoshoot.

Look.co.uk had the exclusives and captured Crystal  looking beautiful, check out the full array of images on their website.

I can’t wait to see the final photographs and find out what Evans has got in store for us. What do you think to the feathered skirt and statement necklace?

Supporting Kids Health: Fresh Choice Restaurants and NourishInteractive.com Support National Childhood Obesity Awareness Month

August 31st, 2010

September is America’s National Childhood Obesity Awareness month. Fresh Choice Restaurants and NourishInteractive.com have teamed up to provide children with important tools for healthy eating.

Fresh Choice Restaurants (www.freshchoice.com) and NourishInteractive.com (www.nourishinteractive.com) have teamed up to support the first ever National Childhood Obesity Awareness month. Children in the U.S. are becoming overweight or obese at an alarming pace. Since the 1970s the rate of obesity in children ages six to eleven has increased by four hundred percent!

Full story »

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