If you are a fashion lover then this news should not pass you by, learn about the new application from ASOS.

ASOS.com, the UK’s leading online fashion store has launched www.asosfollowsfashion.com, a Twitter application bringing together the latest tweets from fashion industry insiders and influencers.

James Hart, eCommerce Director at ASOS.com, said:  “We’ve been chatting to our customers through social media for a few years now but our ASOS colleagues also follow and interact with some of fashion’s greatest through Twitter. With asosfollowsfashion.com, we get to share this passion. It’s a simple tool with a simple goal really; to connect fashion-loving people with real time news and views from the best of the fashion world.”

Featuring categories like ‘The Brands’, ‘The Bloggers’ and ‘The A-List’,  asosfollowsfashion.com helps users to discover interesting fashion tweeters and view real-time fashion news and stories. Encouraging users to help curate the list of featured tweeters, the application also invites them to share their view and highlight any accounts that should be added.

“ASOS.com’s continued growth is due to their consistent ability to innovate with their online activity,” said James Haycock, Managing Director of AdaptiveLab, the creative technology company that built the social media application. “Their open approach to including competitors on the site demonstrates that they really understand the role their brand can play when it comes to social interaction, as this application positions them as a useful resource that will have continued relevance.”

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This is something I have been meaning to post on, after the launch of our Real Bodies Unite campaign, I realised that we weren’t the only ones striving to make a change to the fashion industry’s portrayal of women, and I was happy to see that many people have started their own campaign all over the world!

The National Eating Disorder Information Centre in Canada has launched their ‘Campaign to Cast Responsibly and Retouch Minimally’. They too have launched a petition but they have executed a communications plan that has really got people listening.

The campaign “targets fashion leaders and marketers who are guilty of promoting an impossibly thin look at the exclusion of all others”. To voice their concern they have sent a greetings card and impossibly fitting t-shirt to selected fashion leaders. The card says “Thanks for helping to make me such a successful anorexic.”  Along with the t-shirt that asks them to try it on so they too can feel how we feel when we see their images. It is such a powerful message that cannot be ignored, for this reason they have also started a pledge where these fashion leaders and marketers can promise to change the way they portray women.

They have also put up two posters as trash bins so women can rid themselves of the damaging magazines that make them feel inadequate! What a fantastic idea.

I have signed the petition and so should you! Take a look at their website to see what the t-shirt looks like and learn more about the campaign.

Elena Miro designs what can only be described as absolutely delectable and beautifully sexy clothes for curvy women. Her plus size A/W 2010 collection hit the runway in Milan last week and gosh they are stunning.

Elena Miro has just launched their charitable Dona L’Usato program where customers with Elena Miro clothes can give their old attire back and receive a discount on their new collection.

To watch the new ad campaign, check out Runway Revolution – to which I thank for highlighting this news.

To get a preview of the coming winter collection, go to The Curvy Fashionista

Elena Miro is an Italian designer, if you are looking to buy in the UK, try Beige Plus who have three shops in London, you can also request a catalogue and get updated via email.

Supermodel Erin O’Connor, 32, is co-founder of ‘All Walks Beyond the Catwalk,’ a charity which encourages designers to embrace all women whatever their age or size. Here she explains why we all deserve the very best of British fashion, as reported in the Mirror.

“Modelling for this special issue is an honour, not only because Sarah Brown is editing, but also because I was photographed with a diverse group of women, celebrating what I call “the beauty of diversity”.

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Lauren Koenig is an up and coming plus model who is possibly one of the most persistent and dedicated women to ever grace the cover of DailyVenusDiva.com.  In her brief time modeling she has graced the pages of many magazines (on and offline) and has modeling agencies requesting that she signs with them.

As the cover model of our “Going Green” issue Lauren shares with readers the importance of living a healthy lifestyle and how plus size representation in the media can help make the world a healthier place.

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