Campaign to Cast Responsibly and Retouch Minimally
Wednesday, March 10th, 2010
This is something I have been meaning to post on, after the launch of our Real Bodies Unite campaign, I realised that we weren’t the only ones striving to make a change to the fashion industry’s portrayal of women, and I was happy to see that many people have started their own campaign all over the world!
The National Eating Disorder Information Centre in Canada has launched their ‘Campaign to Cast Responsibly and Retouch Minimally’. They too have launched a petition but they have executed a communications plan that has really got people listening.
The campaign “targets fashion leaders and marketers who are guilty of promoting an impossibly thin look at the exclusion of all others”. To voice their concern they have sent a greetings card and impossibly fitting t-shirt to selected fashion leaders. The card says “Thanks for helping to make me such a successful anorexic.” Along with the t-shirt that asks them to try it on so they too can feel how we feel when we see their images. It is such a powerful message that cannot be ignored, for this reason they have also started a pledge where these fashion leaders and marketers can promise to change the way they portray women.
They have also put up two posters as trash bins so women can rid themselves of the damaging magazines that make them feel inadequate! What a fantastic idea.
I have signed the petition and so should you! Take a look at their website to see what the t-shirt looks like and learn more about the campaign.












