This is something I have been meaning to post on, after the launch of our Real Bodies Unite campaign, I realised that we weren’t the only ones striving to make a change to the fashion industry’s portrayal of women, and I was happy to see that many people have started their own campaign all over the world!

The National Eating Disorder Information Centre in Canada has launched their ‘Campaign to Cast Responsibly and Retouch Minimally’. They too have launched a petition but they have executed a communications plan that has really got people listening.

The campaign “targets fashion leaders and marketers who are guilty of promoting an impossibly thin look at the exclusion of all others”. To voice their concern they have sent a greetings card and impossibly fitting t-shirt to selected fashion leaders. The card says “Thanks for helping to make me such a successful anorexic.”  Along with the t-shirt that asks them to try it on so they too can feel how we feel when we see their images. It is such a powerful message that cannot be ignored, for this reason they have also started a pledge where these fashion leaders and marketers can promise to change the way they portray women.

They have also put up two posters as trash bins so women can rid themselves of the damaging magazines that make them feel inadequate! What a fantastic idea.

I have signed the petition and so should you! Take a look at their website to see what the t-shirt looks like and learn more about the campaign.

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I wanted to point you in the direction of US fashion magazine, Glamour who has enlisted Crystal Renn to report on the happenings of New York Fashion Week. As you may be aware, Crystal is a plus size model, who has had a lot to do with the fashion industry in recent months and now she has moved off the catwalk temporarily to deliver her thoughts on the catwalk shows.

I love her insight into the fashion industry and her explanation of the styles coming off the catwalk but I must agree with some of the comments left on the Glamour website. Crystal dismisses the fact that these women are still made to look like coat-hangers, and I know it is the model’s decision in the end to reduce her body weight and conform to the sizing of the designer’s sample size but surely this unhealthy and damaging process is still UNHEALTHY and DAMAGING not only to the model but to those who view the models?

It is in many people’s opinions to change the way we view fashion and instead of conforming to one size, the fashion should be presented on many different bodies; it should be about diversity. After all the people who wear the fashion and the end result from the catwalk concepts are not the proportions of a model.

I am still totally bemused why this is happening and if you are too then please sign our petition to get the body diversity we strive to see into the fashion industry.

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New Look are offering 10% off across the site (full price items only), just quote this code at the checkout: SPRING10

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Valentine’s Day is approaching and Dorothy Perkins are on hand to help with gifts for loved ones with a  new Valentine’s offer!

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