During August, Fashion Bug stores celebrate National Denim Month with plenty of brand new denim trends. Whether going back to school or looking to freshen up casual Fridays, women everywhere will find the best denim at fabulous prices starting at just $24.99. Here’s a look at the latest and greatest in the all-new blues that fit you.

All-new and improved Right Fit.
Over the past year, Fashion Bug’s team of fit experts developed new, evolved fit specifications for Right Fit pants and jeans. Right Fit uses an easy-to-follow color and shape system to help women identify their body type and which Right Fit pants or jeans will fit them best. Now, all Right Fit pants and jeans have a simpler sizing from 4–32 in average, petite and tall lengths, plus, new light stonewash, medium wash and dark rinse.

Zana Di jeans are back.
A customer favorite returns to Fashion Bug with the latest in denim fashion. From embroidered bootcuts to sleek, studded skinny jeans, Zana Di is always bringing the freshest trends to Fashion Bug’s denim selection. For frugal, fashion-forward ladies, Zana Di jeans are the ones you won’t want to spend the season without.

Secret Slimmer® jeans for an even better you.
When was the last time your jeans did anything for you? Really. Secret Slimmer® jeans include a tummy control panel to help you achieve that sleek silhouette even without the crunches.

Not sure which to buy? Try them all! With all the incredible choices, it might be hard to decide what style, wash and fit to pick. To help women find that perfect pair of jeans, associates will be on hand to assist customers with outfitting the latest trends, finding their Right Fit or addressing common fit issues that so many women face.

More Denim Month goodies include a free denim tote with any pair of jeans for a limited time while supplies last plus many other fabulous promotions, sales and offers.
For more information about Fashion Bug and to see and shop our entire denim collection, please visit fashionbug.com.

About Fashion Bug:
With nearly 800 specialty stores in 43 states nationwide, Fashion Bug offers fashionable apparel and accessories for work, casual, active and dressy lifestyles at everyday low prices. Fashion Bug is owned and operated by Charming Shoppes, Inc. Please visit fashionbug.com for the latest fashion and trend information.

I have been looking for a review of the YFF Blogger Conference by a neutral individual for a little while now, I really wanted someone to set the scene for me and provide an insight into what happened. Of all places to find the one I liked, I found it in The Sydney Morning Herald.

Random I know but all the same, it is about readability and honesty than source (sometimes!)

I have borrowed the image from Fashion Hayley who was there on the day, so take a look at the rest of her great pics here.

So here it is, this is what Margit Detweiler reported:

In a midtown Manhattan showroom, fashion blogger Amelia Pontes picked up a pair of “jeggings” (jeans tight enough to be leggings) from a table filled with trendy jeans in boot cut, boyfriend and skinny styles.
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Women’s apparel manufacturer Toula will debut Fall 2010 at retailer Saks Fifth Avenue with an exclusive collection sold through their New York flagship store on Fifth Avenue.

“We’re excited to expand our reach through this partnership and reach a much larger, cosmopolitan audience,” explained Steven Wang, co-owner of the label. “Toula has been available for decades at smaller boutiques, but this distinctive line sold at Saks will reachan entirely new market.”

Saks’ line will be available in plus sizes (14-24), a niche Toula has perfected through years of experience in outfitting plus size women. Forgiving wool and rayon fiber blends lend themselves to curvier women’s shapes and can even be blocked up or down a size to accommodate body fluctuations. The pieces enhance a woman’s natural silhouette with flattering cuts and elegant, understated detailing. The wrinkle-resistant fabrics are ideal for the traveling professional woman with refined taste.

The collection is comprised of separates that can be combined to create complete looks and priced at $1200 to $1600 for an ensemble.Toula has designed and produced versatile and timeless women’s knitwear since 1986. Each collection provides ideal ingredients for a distinct and unforgettable look. With the wardrobe building concept in mind Toula offers women value that allows the silhouettes tobe worn season after season.

Toula knits are sewn with the richest fabrics that are tasteful and accentuate the positive features of any figure.What began as a one-room factory in the home of owners Eddie and Ming Wang has grown into a successful family business, now run by their son Steven Wang. Toula has stayed true to its original mission of creating practical and sophisticated clothing. With the majority of fashion designers not making clothes for everyday people, Toula focuses on mature, professional women and has prospered as a result.

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As I was reading through my email newsletters that scour the plus size and tall fashion industry, I came across my Brickhouse subscription who informed me of a clothing brand I had never heard of before; Shabby Apple. I was enthralled straight away.

The pictures she presents are glorious, 1940’s inspired dresses that I just had to tell you about. After visiting Shabby Apples website, I was making out my wish list. Their designs are inspired by 1940’s chic and the classic French styles. They ship all over the world too!

You must take a look at this unique collection of clothing. I love their ethic and the reason behind why the designs were created;

“After years of not being able to find stylish dresses that covered enough skin to make you really feel comfortable (without wearing a tank top, cardigan or long slip), owners Emily and CK decided to do something about it.
They visited trade shows, marketplaces and designer studios only to discover the problem was not that department stores weren’t buying the right dresses, but that designers weren’t designing them.
Shabby Apple is proud to offer you fantastic dresses that allow you to look fabulous, without having to compromise anything else.”

Visit their shop at www.shabbyapple.com and tell me what you think.

Marisota is a women’s clothing brand with a difference; the Marisota collection is based on feedback women have given them regarding their shopping experiences. The Marisota survey highlighted a number of areas where women believed the high street to be lacking. As a result the Marisota website and catalogue offers fantastic, fashionable clothes in sizes 12 -32 as well as a big bra size range and a choice of leg lengths.

Plus size clothing retailer Marisota.co.uk has a fantastic new range of wide fitting footwear for summer which is perfect for anyone who struggles to get comfortable, fashionable footwear.
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Read below what Fabulous magazine had to say about the make-over and the motivation behind using ‘real’ women in Ultimo’s new campaign.

“When Ultimo lingerie founder Michelle Mone launched a new range of couture frocks, she wanted 14 ‘real’ women to advertise them. We treated a select few of them to an A-list transformation…

Taking over the first floor of a central London townhouse, a team of make-up artists, hairdressers and stylists is in full swing, getting the models camera-ready. This is a fashion shoot with a difference: today’s models are real women, with real bodies. Aged 20-53, they range from size 8-16 and they all celebrate their shape. The idea is down to Michelle Mone, 38, mum and self-made millionaire, thanks to her successful Ultimo lingerie range.

“We’ve always used celebrities in our campaigns,” she says. “But I get thousands of letters from ladies asking why we don’t use them. And I’m a size 12, with hips, boobs and a bum. I thought: ‘Why not?’”

When Michelle announced this on Facebook in May, she was inundated with applications. She says: “It was hard to select 14 women, but they represent what it is to be ‘real’. They prove you don’t have to be 18 and a size 6 to look glam.” Meet five of the women reshaping our views on body image.”

To view the transformations and read more about the individuals that took part and their opinion on bodies and confidence  visit their website.

Lovedrobe is a leading plus size ladies clothing brand, who live and breathe ladies fashion. Supplying the latest in high street trends, they offer clothing to accentuate the body, leaving you feeling fabulous.

The concept began in 2009 to offer the customer a store with a difference… styles inspired by you, for you! With more then 35 years of experience within this particular industry, their goal is to bring style, class and femininity to their fashion conscious plus size woman. They aim to enhance a positive self-image and to inspire confidence and respect. No longer a ‘niche’ product, plus size clothing is high in demand, with over 50% of the UK’s population wearing it.

The fashion savvy team, scour the catwalks for all the latest trends, hand picking seasonal clothes which encompass the latest must have looks. They are dedicated to achieving customer satisfaction, at reasonable prices.

Lovedrobe – like Gok Wan are simply encouraging women to be proud of their beauty and flaunt their curves. They have an established online store which is attractive and accessible – offering sizes 16-32. Take a Look at the Lovdrobe website to view the flattering range of well fitting ensembles that instantly celebrate the female form.

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IGIGI by Yuliya Raquel releases pre-Fall collection at Full Figured Fashion Week to a happy crowd excited about form-fitting and flattering clothes the company is known for. IGIGI introduces 12 new pieces that will make plus size women feel beautiful, radiant, and confident.

IGIGI by Yuliya Raquel, www.igigi.com, women’s premiere brand of contemporary collections in sizes 12-32, released pre-Fall collection at the Full Figured Fashion week to a smiling and applauding crowd that put the fun back in fashion.

IGIGI’s collection Rendezvous a Paris is inspired by the lifestyle of the ever chic, romantic, and feminine city of lights, and it is made up of 12 pieces including elegant and sophisticated day dresses, fun separates, dramatic and colorful evening gowns, and a lavish concoction of silk and organza detailed couture wedding gown that is a dream- come-true for brides-to-be worldwide. Yuliya Raquel also accepted the Best Plus Fashion Retailer of the Year award nominated by the Full Figured Fashion Week and voted by plus-size women worldwide.
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Come and visit our new shop at 283 Wellingborough Road, Northampton. We are a mother and daughter team and our aim is to make each of our brides enjoy the experience of shopping with us for their wedding dress.

We hold samples in our showroom from size 8 to 26 so no-one need be afraid that they are either too big or too small! Our showrooms are smart, modern, light and comfortable. The atmosphere is relaxed and friendly. Our showroom is the ideal place for finding your special dress.

We stock wedding dresses from D’Zage, Trudy Lee, Miss Isabel, Romance Bridal, San Patricks White One and Atelier Diagonal collections, Alan Hannah’s Mia Mia collection and the Unforgettable 16+ range from Bonny Bridal.

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Plus size fashion retailer Simply Be has launched a new model competition.

They’re looking for a confident 14+ woman to become the new face of plus size fashion. The winner will get a massive £10,000 to spend at Simply Be, plus a consultation with top modelling agency 12+ UK Model Management. They’ll also feature in Best magazine and become the new face of the Simply Be style files. It’s the opportunity of a lifetime for curvy women who want a high-flying career in the fashion industry.

The competition opened for entries today and wannabe models have until 12 midnight on 27th August 2010 to get their entries in. Then it’s onto the finals, where the top contestants will have to prove their fashion potential to the judges – who include legendary plus size fashion blogger Gemma Cartwright, Best Editor Jackie Hatton, Simply Be Marketing Manager Alison Forbes and Fashion Buyer Natalie Jackson.

More information about the competition can be found at www.simplybe.co.uk